New Ways of Thinking
“Our Strategic Vision opened the door to new ways of thinking about how County government can best serve its residents. Vision 2026 marks an important new step where we harness the breakthroughs of the past decade to address community challenges more effectively than ever before.”
Susan S. Muranishi, Alameda County Administrator
New County Mission, Vision, and Values
The County’s 2008 Strategic Vision reflected a new way of thinking for the County. So, it made sense to rethink and redefine the County’s mission, vision, and values. Over the next 8 years, these were our guiding principles as we continued on our innovation journey.
OUR MISSION: We strive to enrich the lives of Alameda County residents through visionary policies and accessible, responsive, and effective services.
OUR VISION: We want Alameda County to be recognized as one of the best counties in which to live, work and do business.
OUR VALUES: Our values include integrity, honesty, respect, fiscal stewardship, commitment, accessibility, responsiveness, leadership, teamwork, diversity, environmental stewardship, social responsibility, and compassion.
The 2008 Strategic Vision was just the first stop on our journey. It was followed by efficiency and green initiatives. Team development and recruitment focused on executives and millennials. We sponsored employee hackathons where we encourage our teams to “rethink” the way they work. We learned about 10X goals and moonshot thinking from Google. We launched a new innovation website where employees could give us their ideas and track our progress. All of these lead us to 2016 and an opportunity to “face forward” once again.
When 2016 arrived, the Board of Supervisors decided to once again meet with department heads, other leaders, and the futurist to “face forward” and look into the County’s future. On March 21, 2016, we came together to discuss the trends shaping the next ten years. But even as we looked to the future, we always stayed true to the mission, vision, and values that had guided us to this point. The Board adopted ACGOV Vision 2026 on February 6, 2018.